Statement of Purpose: Metro Inclusive Health is seeking a full-time Social Media & Community Engagement Strategist to elevate our digital presence. This role plays a key part in METRO’s growth strategy, responsible for curating an engaging social media presence and producing influencer-style, user-generated content that authentically represents METRO’s mission. The ideal candidate will develop creative content that captures the spirit of user-led storytelling, helping to build the organization’s online profile across platforms like Instagram, TikTok, and Facebook. Additionally, they will manage third-party review sites (e.g., Yelp, Google My Business), responding to reviews and maintaining a positive brand presence. Strong writing skills are essential for maintaining website and blog content. Demonstrated experience with AI tools in marketing, such as ChatGPT or MidJourney, is a plus.
The ideal candidate is passionate about creating visually appealing and written content that resonates with diverse audiences, with a focus on developing content that feels organic and community-driven.
Primary Tasks/Responsibilities:
Content Creation
- Content Creation & User-Generated Style Content
- Curate and develop engaging social media content in the style of influencer and user-generated content, optimized for various platforms and audiences.
- Generate creative content ideas that align with social media trends, reflecting the authentic voice of the METRO community.
- Draft weekly and monthly social media calendars, ensuring all content remains on-brand and in line with METRO’s mission.
- Work closely with in-house designers to create visually cohesive content.
- Craft written content for social media posts, email newsletters, website updates, and blogs that reflect METRO’s unique voice and foster community engagement.
- Visit METRO locations and events to capture real-time, engaging content that feels authentic and user-generated.
Community Engagement & Development
- Engage with online communities by responding to comments, fostering conversations, and creating a sense of community around METRO’s digital presence.
- Monitor and respond to reviews on platforms like Yelp and Google, ensuring timely, thoughtful engagement that enhances METRO’s reputation.
- Monitor social media and marketing email inboxes, responding to inquiries, comments, and messages in a timely and professional manner.
- Track and optimize engagement on all platforms, adjusting content strategies to reflect user preferences and engagement patterns.
AI in Marketing & Strategy Development
- – Utilize AI tools like ChatGPT or MidJourney to generate innovative content ideas, streamline workflows, and enhance content creation.
- – Stay informed on emerging social media tools and trends, adjusting METRO’s strategy to align with influencer and user-generated content styles.
Strategy & Analytics
- Analyze social media metrics to report on performance and continuously refine content strategies to boost engagement.
- Provide regular reports on content performance, user engagement, and growth metrics, adjusting strategies in real time to optimize results.
Education/Professional:
- Bachelor’s in relevant field (e.g. Communications, Public Relations, Interdisciplinary Arts) Preferred.
- Minimum of two years social media content development and management experience.
Knowledge, Skills and Abilities Required:
Knowledge, Skills, and Abilities:
- Demonstrated expertise in social media platforms such as Instagram, TikTok, and Facebook, with the ability to create authentic, community-driven content.
- Strong content creation and copywriting skills, with samples required.
- Familiarity with managing third-party review platforms (Google, Yelp, etc.).
- Experience in monitoring social media and marketing email inboxes, ensuring prompt and professional responses.
- Demonstrated AI tools experience (ChatGPT, MidJourney) is a plus.
If you have a talent for producing engaging, user-generated style content and thrive in a community-oriented role, this opportunity is for you!
Requirements:
- Must possess and maintain valid Florida driver’s license and proof of insurance
- Must have reliable and accessible auto vehicle.
- Must pass necessary fingerprinting, Level II background checks and employment eligibility verification through the U. S. Department of Homeland Security’s E-Verify system, https://e-verify.uscis.gov/emp.
To apply for this job email your details to careers@metrotampabay.org